CR Market Surveys Market Research: Field Management - National/Local Recruiting - Hispanic, Asian, African American Recruiting - Bilingual Interviews - Focus Groups - Mall Intercepts - Online Surveys - Telephone Studies

Do You Want to Know about U.S. Chinese Consumer…

How important is in-language communication to them?
Where can you find them online?
Is mobile marketing a viable strategy?
How have their spending habits changed in this economic market? How will it change over the next year?
And more...

Find the answers to your strategic planning from 2009 U.S. Chinese Consumer Report, based on the 2009 U.S. Chinese Consumer Omnibus, across four major metropolitan areas and 600 sample size!

Standard frequency report
SPSS Analysis available
Cross-tabulation across all demographics available

Price:

Entire report for ONLY $500
Extra $150 per cross tabulation

Want any info, just e-mail our Project Manager

- Astin Wu.

In 2008, the Asian American population consumed an astounding $509 billion of goods/services in the U.S., with the highest per capita income than any other ethnic group. Even in an economic downturn, this highly educated segment continues to be affected at lesser rates than their ethnic counterparts. Asians’ income stability positions them as the most consistent and dependable buying power of any other ethnic group. This fact alone makes Asians an essential target for any long-term marketing strategy.

Authentic, Response-Rich Research

C R Market Surveys, Inc (CRMS) is a marketing research firm with over 15 years experience targeting multi-cultural markets. Our motto, “Authentic, Response-Rich Research”, reflects our robust commitment in delivering the most accurate and community based insights within ethnic target audiences. Having built our credibility in Hispanic and African American market research, CRMS began its expansion within the Asian market in 2008. In April, 2009, the company successfully launched the U.S. Chinese Consumer Omnibus Study.

Methodology

600 Self-identified Chinese/Chinese Americans
Data collected Chicago, Los Angeles, San Francisco, and New York
In-person intercepts within Chinese densely populated zip codes
Quota control over age, residential status, income

Questionnaire for 2009 U.S. Chinese Consumer Omnibus
Q1:	Identify employment layoffs within the past 12 months.
Q2:	Do you anticipate an employment layoff within the next 12 months?
Q3:	What changes in purchasing power in past year across 11 purchasing categories?
Q4:	What changes in purchasing are anticipated over of next year, within 11 categories?
Q5:	How does the current economy change your consumption habits?
Q6:	Which email provider is used most often?
Q7:	Which social networking groups are visited most often?
Q8:	How does In-language media and advertising affect point of purchase?
Q9:	Which Chinese language websites are visited most often?
Q10:	Which search engine used most often?
Q11:	Cell phone using behavior.
Q12:	Current TV service provider for household?
Q13:	Subscription to Chinese language TV programs?
Q14:	How often do you travel back to home country?
Q15:	Which online travel agencies are used most often?
Q16:	Make/brand of the vehicle driven most often?
Q17:	When is your next vehicle purchase?
Q18:	Budget range for next vehicle purchase?
Q19:	What is most likely the make/brand of your next vehicle?
Q20:	Vehicle type for next purchase?
Q21:	Will your next vehicle be new or pre-owned?
Q22:	What types of insurance do you have?
Q23:	What are the TOP 3 Auto insurance companies?
Q24:	Most desired public figure (s) for advertising.
Q25:	What are TOP 3 leisure past times?

Demographics:
■ Geography	■ Education

■ Gender	■ Age

■ Born Country	■ Resident Status

■ Marital Status	■ Number of Child

■ Employment Status	■ Annual Household Income

■ Language spoke at home	■ Mandarin vs Cantonese