Astin Wu
Sr. Analyst

Feb. 13, 2009

The politics influence of Chinese-Americans is ascending. Steven Chu, a prominent Chinese-American physicist, was named by U.S. President Barack Obama as the 12th United States Secretary of Energy. David Chiu, elected as president of the San Francisco Board of Supervisors, came in the second most powerful position in local government. Chinese-language newspapers are increasingly reporting on political campaigns, encouraging readers to vote, and endorsing candidates.

The flourishing of Chinese-American on the mainstream stage of America is not a singular happening. According to Census 2000, Chinese was the largest detailed Asian group in the United States. There were 2.3 million people who reported only Chinese and an additional 0.4 million people who reported Chinese with at least one other race or Asian group. A total of 2.7 million people reported Chinese alone or in combination with one or more other races or Asian groups. Filipinos and Asian Indians were the next two largest specified Asian groups.

When 2nd and 3rd generation Asian-Americans are fast entering mainstream America, they still strongly identify with their ancestral roots. A recent observation was obtained from a Filipino journalist, when I had lunch with her, she complained that the Chinese journalists always tend to stay together and only hang out with themselves and most of the times only speak Chinese. And the point is, Chinese media and journalists are forming a formidable power.

The majority of Chinese-Americans still speaks their native language at home and sends their children to language schools, in addition to their mainstream education. The U.S. Department of Commerce reports that 83 percent of Chinese-American shows a preference to communicate in own language. Therefore, it is beneficial to include Chinese in your marketing staffs.

The Differents Between Largest Asian Group in U.S.

Selected Age Groups and Median Age: 2004

(Source: U.S. Census Bureau,

2004 American Community Survey, Selected Population Profiles, S0201.)

Language Spoken at Home and English-Speaking Ability: 2004

(Source: U.S. Census Bureau,

2004 American Community Survey, Selected Population Profiles, S0201.)

Educational Attainment: 2004

(Source: U.S. Census Bureau,

2004 American Community Survey, Selected Population Profiles, S0201.)

Median Household Income: 2004

(Source: U.S. Census Bureau,

2004 American Community Survey, Selected Population Profiles, S0201.)

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