CR Market Surveys Market Research: Field Management - National/Local Recruiting - Hispanic, Asian, African American Recruiting - Bilingual Interviews - Focus Groups - Mall Intercepts - Online Surveys - Telephone Studies

From the Desk of...

Astin Wu
Sr. Analyst

Asian American Tidbit

Asian Demographics

No. 03: Feb. 02, 2009

Looking into 2009:
Which age group of Asians in America should be targeted?

According to the latest released Q4 data of 2008 from Bureau of Labor Statistics, about 4.1 million full-time wage and salary Asian workers are between the ages of 25 and 54. This is the main sub-segment that should be targeted for 2009 marketing plan.

Number of Workers by Age Group

Median Weekly Earnings by Age Group

Median usual weekly earnings of full-time wage and salary Asian workers
by age, and sex, fourth quarter 2008 averages, not seasonally adjusted
(Source: USUAL WEEKLY EARNINGS OF WAGE AND SALARY WORKERS,

Bureau of Labor Statistics, Jan. 2009)

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CR Market Surveys Market Research: Field Management - National/Local Recruiting - Hispanic, Asian, African American Recruiting - Bilingual Interviews - Focus Groups - Mall Intercepts - Online Surveys - Telephone Studies - In-store Intercepts