C R Market Surveys executed an in-depth market research case study focused on ADA Paratransit and Vanpool services.

This project involved several key phases:

Past Research Review: We began by reviewing existing research to inform our approach and identify gaps in knowledge regarding ADA and Vanpool services.
Questionnaire Design: Based on the insights gained from the past research, we collaborated with the Pace team to design a tailored questionnaire aimed at capturing relevant data from users and stakeholders.
Focus Group Research: We conducted focus group sessions to refine the questionnaire design, gathering qualitative feedback that informed the structure and content of the survey.
In-Depth Interviews: In-depth interviews were conducted with Pace stakeholders to gain deeper insights into the needs, challenges, and expectations surrounding the ADA Paratransit and Vanpool services.

This comprehensive approach ensured that the final questionnaire effectively addressed the key issues, enabling Pace to gather valuable data for enhancing their services.

PepsiCo Market Research